BVD the MANual
A robust, game-driven site devoted to testing a visitor’s manliness – and thus his qualifications as a potential BVD customer. “Chapters” in the manual included chemistry experiments, psychological tests, product pairings, and social elements. The MANual served as a high-traffic campaign collator from 2009-2012, collecting, adapting and supplementing BVD’s historically low traditional ad buys. Co-writer/creative director.
