AVG (Overshare Social Campaign)
An unbranded social campaign directed at college students.
Mr. Overshare tweeted, posted, blogged, vlogged, and virally spread his innermost feelings, attracting followers to a website where they could plumb his TMI musings in excruciating detail. Once there, readers would discover that they, too, were broadcasting secrets via the web – namely, their location, IP address, and surfing habits. Information easily protected by AVG.
VLOG Sample 1
VLOG Sample 2
Blog, Facebook, and Twitter Examples
